I was always curious on how do people come up with successful products. I wonder if people must be intelligent to come up with great ideas and get them executed brilliantly
In my company I happen to start a product which is basically my Idea. so I began to search about various ways to make this product a hit. I wondered if there is a secret formula which can make it go viral but as usual there is there isn’t any.
Below are some of the points that I have come across which are really important to be followed when making a product. I would like to disclose the exact product details that I am making in further posts.
Idea and validation:
- First come up with an idea that really solves a problem. mostly ideas come out of problems that irk’s us in daily life.
- After you get an idea before executing it you need to make a market valuation of that Idea. Is your idea into a market which is highly matured or does your idea going to create a new market. If you feel your idea is going to alleviate the problems which are not being addressed by existing solutions then go for it.
This article discusses about how one can get a idea. What are different possible ways to generate an idea.
3. Market sizing of the idea must be done. This post on Quora explains how a market sizing can be done and also you will understand its importance.
Forming habits and hooks to identify if u r product is
Check the two questions in the matrix(morality of manipulation)
We can’t build great products in first go. We need to understand consumer psychology. Just knowing what a what a customer needs is not enough to bill great products because the customer always can’t articulate the psychology or the inner force that is actually driving him to use that product show their life importance of knowing the consumer psychology and which is actually building a habit around the product
Next phase is validating your idea
3 things are important for user research
1. What do people need
2. What do people want
3. Can people use the product we are building
–always question u r assumptions and idea
Why now this idea is important?
What are the dilemma’s around the idea
How much can u disrupt the industry with u r idea
How u can bring more and more users use u r product
Are existing solutions in u r idea space are not good enough?
What u r competitors failed in providing and can u provide that
Does u r product any good to the society?
Can u form a habbit loop in a consumer around u r idea
Do users really need u r product?
-the best way is to start build a product after answering all the above .the product can be just a basic one with minium features of what u initially thought with basic interactions. The idea here is u can get user feedback and quickly change implementation or idea to facilitate user adoption.
Bit there is a catch in above para, if u like and understand what u r building then even before u release u r product to public..u understand what should be implemented and what not. One way to get help in this is, showing u r product demo to right people who can actually provide good feedback.
E.g– Ben, founder of Pinterest..went to coffee shops and asked staff there(moms) to check the demo version of the product and noted down the feedback that they gave. This type of feedback for u r product demo which u r building is highly important
How to conduct user research for idea and ux—check smashing magazine tabs in chrome(read them)
Define value proposition for u r idea
Value proposition-1)what is the problem or pain point u r app is going to solve?
2) how u r solution is addressing that problem
(Check screenshot s for more info on value proposition and example)
–dont follow heard mentality. e.g-in 2000 there was high craze for pets and hence everyone tried creating market around it. No don’t only follow trends. It is becoz of camera Instagram exits today, due to GPS uber exits, due to cloud computing concept highlighted by Amazon there are many products there..sometimes there may not be trend but may be alleviating pain points which is a signal
–for a growing company compare and try to copy what competitors are doing..it is not at all good. Once u r company becomes matured u may copy or try to get what u r competitors are doing but as a growing company always stick to u r value proposition
—-knowing u r competitors
You can use Google search, similar web, whois like tools to search and know about existing competition..also social media interaction of that competitors is a good measure(this is called competitive analysis)
How to refine your idea
1) write a tweet about u r idea(149 characters) which helps in having laser focus or able to express short of u r idea
2)write a future press release of u r product
Use these these to refine u r idea link